100% Kelly

Local health insurance companies can take a page or two from the book of North Carolina health insurance companies.  Would you believe that these companies now offer tailor-made plans that are as varied as the people who need them.  Because of the variety of purchasing power and disposable income out there the “standard” plan is really good for a few hundred customers.  What about the rest?  That’s where customization comes into play.  Instead of these companies missing out on this segment of the market, customizing a plan is their way of reaching them – with very minimal cost, but with all the profitability of the standard customer.  I’m sure that once local insurers get a wind of this they’ll surely follow suit.